The Los Angeles Rams and the Los Angeles Chargers announced on Wednesday the sale of premium seats and stadium seat licenses for a new stadium in Inglewood that the two teams will share, scheduled to open in the summer of 2020.
"This stadium will be uniquely Los Angeles, delivering an unprecedented fan experience and transforming NFL game days for Rams fans,” said Los Angeles Rams chief operating officer Kevin Demoff. "Stan Kroenke's vision to develop a vibrant sports and entertainment district will set a new standard for hosting events and putting Los Angeles on a global stage. Being L.A.'s first professional team, the Rams are woven throughout this region's great sports history and we look forward to helping shape its future."
According to the Rams, about 30 percent of the team's inventory are available for purchase. The Chargers have approximately 13,000 premium seats available, making up a quarter of the total, lower-bowl seating inventory in the new stadium.
All premium seats for both teams will require purchase of a personal seat license -- a one-time payment for the permanent control of a seat for all home games and preferential access to other select stadium sports and entertainment events.
Proceeds from personal seat licenses will go toward paying for construction of the new stadium.
For the Rams, stadium seat licenses range from $15,000 to $100,000. Stadium seat license prices for the Chargers range from $10,000 for club seats to $75,000 for all-access seats.
The stadium seat licenses function like a deposit and are refundable after 50 years, a first for the NFL. All of the premium seats for the Rams cost $375, and for the Chargers will cost $350 per game. Prices for both teams are set and fixed through the 2022 season.
"We surveyed thousands of fans and season-ticket members multiple times to develop pricing that is fair," said Demoff. "There will be a range of price options for all fans, and that will be evident as the entire seating program is rolled out. There has been great interest in this project since we unveiled it, and we are eager for our fans to learn about the variety of options available to them. As we work to defend our NFC West title, continue to invest in our communities, build this unprecedented stadium and develop this 298-acre entertainment district, it is an exciting time to be a Rams fan. We look forward to building the future of this team and our city together."
Current season-ticket members for both teams will be the first allowed to make an appointment for next week's event at the facility's stadium premier center in Playa Vista, California. Fans on the teams' wait lists are next in line after season-ticket holders.
"For decades, a stadium in Los Angeles has been little more than an idea," Chargers president of business operations A.G. Spanos said in a prepared statement. "Today the future is here, and it's a game-changer for the City of Los Angeles, Inglewood, the Chargers organization and our fans.
"This new, multi-billion dollar stadium at Hollywood Park will establish a new standard for fan experience, and we're excited that our fans can, at long last, begin securing seats in a venue that will be the very best the NFL has to offer."
The $2.6 billion stadium will have a seating capacity of 70,000, expandable up to 100,000 for special events, including Super Bowls. The Inglewood stadium is scheduled to host the Super Bowl in 2022.
The project is part of a 300-acre, mixed-use development that will include 890,000 square feet of retail and 780,000 square feet of office space, as well as 2,500 modern residences, a 300-room hotel and a 25-acre park developed in phases over time.