At his first training camp meeting with his team, Los Angeles Rams coach Jeff Fisher laid out the rules.

1. Be on time.

2. No visitors to the dorms at the University of California-Irvine.

Cut to the next day. Fisher calls wide receiver Deon Long, who broke rule No. 2, into his office. Fisher cuts Long from the team, and so begins another season of “Hard Knocks,” the HBO reality series which will follow the Rams through training camp.

After letting Long go, Fisher uses him as an example when he addresses the team. He says that kind of behavior will lead to a subpar season.

“Little things are important, you follow me?” Fisher said. “I am not f---ing going 7-9 or 8-8 or 9-7, OK? Or 10-6 for that matter. This team is too talented. I am not going to settle for that, OK? I know what I am doing. We had some 7-9 bulls--- this morning. Now, Deon’s gone. That is 7-9 bulls---. We don’t need it."

Fisher knows what 8-8, or worse, feels like. In 16 seasons as a head coach in the NFL, he has six winning seasons; the rest were .500 or worse. Now he is leading the Rams back into Los Angeles 21 seasons after they left for St. Louis.

Fisher will do it with rookie quarterback Jared Goff, who was the No. 1 overall pick in the draft out of Cal. If the first episode of “Hard Knocks” is any indication, Goff will be one of this season’s stars.

Since the dorms at training camp were not air conditioned, Goff sent 60 fans to the offense and offensive coaches. Fisher was less than impressed.

“So the offense has fans and the defense doesn’t?” Fisher asked. “Great way to start off."

Goff also struggled on the field. The rookie never called plays in the huddle in high school or college. His confusion with the pro-style offense showed with a variety of fumbles and incompletions. Later, in the quarterbacks room, assistant coach Chris Weinke let Goff have it.

“Your expectation is up here,” Weinke said, raising his hand to the sky. “I know you are a rookie; I don’t give a f---, to be honest with you. Everybody’s watching what you do. You can’t f---ing hide; you can’t. It ought to give you chills. You know how many football teams there are in the NFL?”

“Thirty two,” Goff answered.

“You know how many starting quarterbacks there are?” Weinke asked.

“Thirty two,” Goff said again.

“There's 32, and you are wired to be the starting quarterback of this football team,” Weinke said. “But how does that happen? It doesn’t just happen through osmosis and ‘I am No. 16, so I am going to start.’ That ain’t f---ing happening. I am going to tell you that right now. It’s up to you. Some people can’t handle it. Some people can’t handle the position you play. They definitely can’t handle the position you’re in.”

Goff proves to be an intriguing, perhaps naïve character. He admits to coaches he does not know where the sun rises: “East,” he tells a teammate later. “Apparently it’s well known.” He also shares his love for pop star Taylor Swift.

Here are some other Rams players/coaches who were featured in the show's season opener:

Tavon Austin: The receiver fails to eat lunch -- he had two bananas -- before practice and cramps up. Fisher berates Austin for his behavior during the 7-9 speech. At the end of the episode, Austin shows his playful side, taking a golf cart around the Cal-Irvine campus to play Pokemon Go.

Aaron Donald: The defensive tackle is billed as the best player in the NFL you have never heard of. He didn’t show a ton of personality, but he gets plenty of admiration from coaches and players for his athletic ability.

Todd Gurley: The second-year running back does plenty of trash talking and is called “lippy but lovable.” He is also doing commercials for California burger joint Carl’s Jr.

Eric Kush: As the Rams' center, Kush tells Goff how much pressure to apply to his rear end to make it clear he is ready for the snap. He also walks viewers through his wardrobe of tank tops and 36 pairs of socks. “The key is to never have to wash socks at training camp,” he said.

Mike Waufle: The former Marine is the defensive line coach. “We are going to blow up the NFL,” he told his linemen during a colorful speech.