A few weeks in, this is when a team's identity starts to take shape. Performances stack, numbers pop and the question becomes this: Is it real, or just a hot start?
That's the conversation with Texas Tech right now.
The pieces look sharp, the results are loud, and the ceiling feels higher than most expected. Whether that means the Red Raiders are ready to carry the Big 12 torch, or if cracks will eventually show, is what makes this matchup against the Utes in Salt Lake City worth diving into.
No. 17 Texas Tech Red Raiders at No. 16 Utah Utes
Saturday, Noon ET, Fox
Line: Utah -3.5
Money line: Utah (-155), Texas Tech (+135)
Over/Under: 58.5 (O Even, U -120)
Betting trends
Courtesy of ESPN Stats & Information
Texas Tech has failed to cover in six straight games in ranked matchups (both teams ranked).
Both teams are 3-0 ATS this season. Only 10 Power 4 teams are undefeated ATS this season.
Texas Tech has covered in four straight road games, tied for the longest active streak in the Big 12.
Utah is 47-29-1 ATS in conference play over the last 10 seasons, best among Power 4 teams.
Is Texas Tech a complete team?
Through three weeks, Texas Tech looks every bit the part. The offense has been overwhelming, averaging over 550 yards and 53 points per game, and it is doing it with balance. Behren Morton has been nearly flawless, spreading the ball around with precision, and the backfield has given him support with a committee that can both hit home runs and finish drives.
What makes the passing game so dangerous is the depth. This isn't one receiver carrying the load. Five players already have more than 130 yards, and tight end Terrance Carter Jr. has produced like a wideout.
Defensively, Tech is holding its own. Nobody has managed more than 300 yards against them, and the run defense has been especially stout, allowing just 2.3 yards per carry.
The pass rush has been disruptive with 73 total pressures and the secondary has capitalized with turnovers. The two cracks that still show are discipline and ball security, as 200 penalty yards and five giveaways have cut into what could be even more dominant performances.
Big picture, Morton is playing like a top-10 quarterback, the roster is stacked with strong options, and the defense is punishing. This is a Big 12 contender.
Utah went back to its old-school dominance
Utah looks like it has gone right back to its identity, with the quarterbacks not being asked to be superstars. They manage games, protect the football and add value with their legs.
Devon Dampier has been efficient through the air and has chipped in nearly 200 rushing yards, while Byrd Ficklin has been dangerous in limited work. Around them is a deep running back rotation with NaQuari Rogers acting as a short-yardage hammer with four touchdowns, while Wayshawn Parker is averaging more than seven yards a carry, with both quarterbacks adding another layer that keeps defenses guessing.
This team wins in the trenches. The offensive line has paved the way for 290 rushing yards per game, and the defense has slammed the door on anyone trying to run back at them, holding opponents to 2.6 yards per carry. They have nine sacks through three weeks and four interceptions, including a pick-six, which flips the field and puts games out of reach.
Utah is methodical, physical and mistake-free. The field goal unit has been shaky and the passing game lacks explosiveness, but in a controlled game they do not need either because they are built to wear you down and break you apart.
Betting prediction: Texas Tech +3.5 
The No. 1 reason I like Texas Tech in this spot is the pass rush, third-best grade by PFF with 73 total pressures through three games, even if the sack count hasn't caught up yet. It's been the backbone of their defense. That is disruption on every snap that forces backs to bounce runs outside and quarterbacks to speed up their clock.
That sets up the one thing Utah has not had to deal with yet, a defense that can make Dampier uncomfortable. He has yet to throw an interception, it feels like it's coming. That kind of penetration also explains why Tech has been so dominant against the run.
Utah thrives on grinding games out on the ground, but Tech is built to shut that down. If Dampier is forced to throw 30 or more times, advantage Red Raiders. Utah is 21-5 at home since 2021, but last year's 3-4 mark shows Rice-Eccles is no longer as automatic. The +135 underdog price is live.