IOWA CITY, Iowa -- The tempo trend sweeping through college football has, for the most part, skipped over the Iowa Hawkeyes.
While teams such as Oregon and Baylor operate at a breakneck pace, Iowa continues to shape its offense around power and play-action, ball control and sustained drives. Huddling is still encouraged.
In 2012, the Hawkeyes ran fewer offensive plays than any Big Ten team. In 2011, an Indiana team that played 12 games ran more plays (870) than an Iowa team that played 13 (866). In 2010, Iowa ran 136 fewer plays than Big Ten-leader Northwestern in the same number of games.
But a shift began taking place last season. Iowa eclipsed 900 plays in 13 games. The offense ramped up the tempo late against LSU in the Outback Bowl, leading some to question whether the Tigers were faking injuries to slow down the Hawkeyes. Process that for a minute: LSU's defense trying to slow down Iowa's offense.
But tempo at Iowa is here to stay. In fact, it's getting ramped up even more this spring.
"We would like to be able to play fast with any group, be it two backs, two tight ends, three tight ends, three wide receivers," offensive coordinator Greg Davis told ESPN.com. "We played at a faster tempo last year than the year before, and we're playing at a faster tempo this spring than last year."
Iowa isn't going to turn into Auburn by Aug. 30. That's not Davis' intent. He recognizes the perils of pushing the tempo. At times, he wants his quarterbacks to have enough time to survey the defense before the ball is snapped.
More than anything, however, he wants defenses to be unsure about Iowa's pace.
"We're just trying to kick it up another notch," tackle Brandon Scherff said. "Once we get used to it, it'll be a good advantage for us."
Davis' ultimate goal is more explosion plays. Iowa averaged only 5.3 yards per play and 6.8 yards per pass play last season, ranking 10th in the league in both categories. There were some flashes, such as Tevaun Smith's spectacular catch and run for a 55-yard touchdown against Michigan.
But the Hawkeyes need more and could have the personnel to get it done. There are more options at receiver with veteran Kevonte Martin-Manley, Smith and Jacob Hillyer, along with Damond Powell, who averaged 24.3 yards per reception in limited action in 2013. Several redshirt freshmen are emerging this spring, including 6-foot-4, 210-pound Derrick Willies.
"If you don't have explosive plays, it's tougher to get the win at the end of the day," quarterback Jake Rudock said. "Every team needs to have those, whether it's running or whether it's passing."
Although running back will be a strength -- bruiser Mark Weisman returns alongside Jordan Canzeri, Damon Bullock and exciting sophomores LeShun Daniels and Barkley Hill -- the pass game should be enhanced this fall. Iowa returns two quarterbacks with game experience (Rudock and C.J. Beathard), depth at receiver and tight ends Jake Duzey and Ray Hamilton. Iowa will miss tight end C.J. Fiedorowicz's blocking, but Duzey is a superior athlete with a higher ceiling as a pass-catcher, as he showed with 138 receiving yards against Ohio State last fall.
"The ball's going to be in our hands more. I feel like they're going to call our number," Martin-Manley said. "A few more plays downfield, and we've also been adding new plays to get us open and use the tools we have at receiver."
After starting every game last season, Rudock has done nothing to harm his standing this spring, showing greater comfort with the scheme, the signals and a leadership position. But that coaches also like Beathard, who should have a role even if Rudock tightens his grip on the starting spot.
"He has a little more lateral quickness than Jake," Davis said, "so the discussion [among coaches] could carve out a package for him, a little more zone-read. At the same time, he can really spin the football."
The skill position depth is there, especially if the receivers keep making strides. Scherff's return to the line is huge, and Davis likes the starting five, which includes veterans Austin Blythe, Jordan Walsh and Andrew Donnal. Sean Welsh has emerged this spring as the starting left guard.
Line depth is a significant concern, Davis said, but beyond that there's a lot to like about an offense that will operate faster and should put more points on the board.
"The first year, new system, last year, new quarterback," Davis said. "We have more than we have in the past. I feel better about this spring than I have in any spring. We have the opportunity to be the best offense we've been in the three years I've been here."