NEW YORK -- UFC is joining up with Facebook's parent company Meta in a deal that will bring mixed martial arts to more fans around the world.
The companies said Wednesday that their multiyear partnership will give UFC the ability to use Meta's technology platforms, services and products -- including Meta AI, Meta Glasses, Meta Quest, Facebook, Instagram, WhatsApp and Threads -- so its fans have more ways to view content.
Meta and UFC, whose parent company is TKO Group, said they will work together to incorporate Meta's AI glasses into UFC events.
"Meta has the greatest minds in tech and they are going to take fan engagement to the next level," UFC president/CEO Dana White said in a statement.
White mentioned that Meta is already working on some innovations for a new fighter rankings system.
The deal, whose financial terms were not disclosed, will also see the Meta brand appear in UFC's Octagon, as well as across numerous broadcasts. Meta's social media platform Threads will feature exclusive original UFC content.
"I love this sport and I'm looking forward to working with the UFC to let fans experience it in new ways," Meta CEO Mark Zuckerberg said.
Zuckerberg and White are no strangers to each other, with White joining Meta's board of directors in January.