Former Heisman Trophy winner Eddie George was named the next head coach at Bowling Green on Sunday.
George agreed to a five-year deal, sources told ESPN.
His hiring came two days after George, who spent the past four seasons as the head coach at Tennessee State, was one of three finalists to interview for the position.
"Today, we add another transformative leader to this campus in Eddie George," Derek van der Merwe, Bowling Green's vice president for athletics strategy, said in a news release. "Our students are getting someone who has chased success in sports, art, business, and leadership. As our head football coach, he will pursue excellence in all aspects of competition in the arena. More importantly, beyond the arena, he will exemplify what excellence looks like in the classroom, in life, in business, and in relationships with people."
George emerged as a successful head coach in the FCS at Tennessee State. This past season, he led the program to the FCS playoffs and a share of the OVC-Big South title, the school's first league title in football since 1999.
"I am truly excited to be the head coach at Bowling Green State University," George said in the news release. "Bowling Green is a wonderful community that has embraced the school and the athletics department. We are eager to immerse ourselves in the community and help build this program to the greatness it deserves. I am overwhelmed with excitement and joy for the possibilities this opportunity holds."
George returns to the state where he rushed for 3,768 yards over four seasons as a running back for Ohio State, winning the Heisman Trophy in 1995.
George went on to star in the NFL for nine seasons, rushing for more than 10,000 yards. He was a 1996 first-round pick of the Houston Oilers and made his name by playing seven seasons in Nashville for the Titans, becoming the franchise's all-time leading rusher. The Titans retired his jersey in 2019.
Tennessee State hired George despite his lack of traditional coaching experience, with the school president at the time calling the move "the right choice and investment" for the future of TSU. George has worked as an actor and entrepreneur and earned an MBA from Northwestern.
George paid back the administration's faith by building Tennessee State into a winner, including a 9-4 season in 2024 that culminated in its first FCS playoff appearance since 2013. Tennessee State lost to Montana in the first round.
George's hire at TSU continued the trend of former star players being hired at historically Black colleges and universities. Jackson State made the biggest splash in hiring Deion Sanders, who went on to a successful stint at Colorado. Michael Vick's hire at Norfolk State and DeSean Jackson's hire at Delaware State continued that trend in the current hiring cycle.
George will replace Scot Loeffler, who left the school to become the quarterbacks coach of the Philadelphia Eagles.
Bowling Green has become one of the top coaching springboards of this generation, with Urban Meyer, Dave Clawson and Dino Babers all advancing from the school to power conference jobs. Loeffler went 27-41 over six seasons, a run that included bowl appearances in each of the past three seasons.