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World, meet 'The Fridge'

With a 1-yard TD plunge on national TV, a marketing phenomenon began

Updated: October 20, 2010, 5:40 PM ET
By Melissa Isaacson | ESPNChicago.com

He's a grandfather now, if you can believe it. Grandpa Fridge, though William Perry's grandchildren keep it simple and just call him "Granddad."

Someday maybe he will regale them with tales of the day he went from the biggest thing in the NFL to the biggest thing on Madison Avenue. But chances are, he'll keep it simple, too.

"Still today, it comes and it goes," Perry, 47, said by phone from his home in Aiken, S.C., of the global recognition he has received from his days as the ...

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