Hulk Hogan, the star who took professional wrestling to the national mainstream and became the biggest money-making draw in the history of the industry, died Thursday at the age of 71, Florida police and WWE said.
In Clearwater, Florida, authorities responded to a call Thursday morning about a cardiac arrest. Hogan was pronounced dead at a hospital, police said in a statement on Facebook.
"There were no signs of foul play or suspicious activity," Maj. Nate Burnside told reporters.
WWE posted a note on X saying it was saddened to learn the WWE Hall of Famer has died.
"One of pop culture's most recognizable figures, Hogan helped WWE achieve global recognition in the 1980s. WWE extends its condolences to Hogan's family, friends, and fans," it said.
Hogan, whose real name was Terry Bollea, had been struggling with several health issues in recent years, including a problematic, lingering back injury from his wrestling days. Hogan had not wrestled since 2012 but had been in the news recently as a founder of the Real American Freestyle wrestling promotion and the owner of an upcoming New York City bar opposite Madison Square Garden, the site of many of his big matches.
In 1985, Hogan headlined the first WrestleMania, teaming up with 1980s TV star Mr. T to take on Roddy Piper and Paul Orndorff. WrestleMania I, at MSG, drew an audience of around 1 million on closed-circuit television and is credited with taking professional wrestling, specifically the then-WWF (now WWE), into the national zeitgeist.
Hogan's grudge match with Andre the Giant at WrestleMania III took the wrestling business -- and Hogan's career -- to new heights. Around 80,000 people filled the Pontiac Silverdome in Michigan for the match. The rematch, several months later on free-to-air NBC, drew 33 million viewers.
Hogan was in the main event of seven of the first eight WrestleMania cards. He was the face and hero of the wrestling world, crossing over into the mainstream with tons of appearances on television talk shows as well as starring roles in movies -- including the third "Rocky" film, where he took on the title character played by Sylvester Stallone -- and television, including the syndicated "Thunder in Paradise" in the 1990s. Hogan won the WWF World Heavyweight championship six times, including a reign of 1,474 days. Only Bruno Sammartino and Bob Backlund had the belt for more consecutive days.
In 1996, with interest in him as a hero waning, Hogan pulled off the biggest heel turn in wrestling history as a second act. Working for WWE competitor World Championship Wrestling, Hogan became a bad guy, leading a dastardly group of invaders called the New World Order. The heel turn, 29 years ago this summer, captured the public interest in a way wrestling had not since WrestleMania I. The NWO, with "Hollywood" Hogan as the vicious frontman wearing black and white rather than his trademark red and yellow, breathed new life into the wrestling industry during the counterculture 1990s when the audience demanded a darker, more adult product. Hogan was up to the challenge, helping WCW beat the WWF in television ratings for 83 straight weeks beginning in 1996.
Hogan returned to WWE in 2002 to face The Rock at WrestleMania 18 in Toronto. His character was the NWO bad-guy version, but the more than 68,000 in attendance were not interested in booing Hogan. They cheered him over The Rock, then WWE's biggest good guy, forcing Hogan to return home to Florida that weekend to pick up his old red-and-yellow shirts and wrestling trunks.
He was inducted into the WWE Hall of Fame in 2005.
Ric Flair and Triple H were among several notable wrestling icons to react to Hogan's death on social media.
I Am Absolutely Shocked To Hear About The Passing Of My Close Friend @HulkHogan! Hulk Has Been By My Side Since We Started In The Wrestling Business. An Incredible Athlete, Talent, Friend, And Father! Our Friendship Has Meant The World To Me. He Was Always There For Me Even When... pic.twitter.com/rOWLakMjr4
— Ric Flair® (@RicFlairNatrBoy) July 24, 2025
WWE would not be where it is today without the larger-than-life characters that compete in the ring ... and few, if any, loomed larger than Terry "Hulk Hogan" Bollea.
— Triple H (@TripleH) July 24, 2025
He was the archetype of what it meant to be a "Superstar" - a global sensation that inspired millions to work... pic.twitter.com/wXpgFvAhHA
President Donald Trump was among other notable figures to post reaction. Hogan gave a speech at the Republican National Convention last July to support Trump's presidential campaign.
"We lost a great friend today, the 'Hulkster.' Hulk Hogan was MAGA all the way -- Strong, tough, smart, but with the biggest heart. He gave an absolutely electric speech at the Republican National Convention, that was one of the highlights of the entire week," Trump posted on Truth Social. "He entertained fans from all over the World, and the cultural impact he had was massive. To his wife, Sky, and family, we give our warmest best wishes and love. Hulk Hogan will be greatly missed!"
After his wrestling career concluded, Hogan had been embroiled in some controversy. In 2015, video recordings of him using the N-word and referring to himself as "racist to a point" leaked. WWE terminated his legends contract at the time, though it brought him back three years later as an ambassador with infrequent television appearances. Hogan appeared on WWE's Netflix debut show in January to promote his new Real American Beer but was booed by the fans in Los Angeles.
A sex tape featuring Hogan was leaked by the website Gawker in 2015, and Hogan subsequently sued for defamation, loss of privacy and emotional pain. Hogan won the case and was awarded $115 million.
The Associated Press contributed to this report.