As the 2024 J1 League season passed its halfway mark on Wednesday, a number of usual suspects are unsurprisingly jostling for position at the upper end of the table.
From eight-time record winners Kashima Antlers to defending champions Vissel Kobe and regular contenders such as Gamba Osaka, Sanfrecce Hiroshima and FC Tokyo, all these teams will have reason to believe they can challenge for top honours this term with just seven points separating them from the leaders.
But atop the summit, an unfamiliar name currently leads the way -- and quite remarkably so.
Just 20 games into their maiden season in the top flight of Japanese football, Machida Zelvia currently sit two points clear of the rest of the field.
This is a team that were playing in the third tier as recently as in 2015 and, prior to last season, had never finished higher than fourth in the J2 League. There were even a couple of close shaves where they narrowly escaped relegation back to the J3 League a few years ago.
Instead of battling relegation this season as expected, the fact that Zelvia have now embarked on an unlikely title challenge is nothing short of extraordinary -- and their story only gets better.
Eyebrows were raised at the start of 2023 when the club's search for a new coach saw them turn to Go Kuroda, who had spent 28 years at the helm of high school powerhouses Aomori Yamada but had never taken charge of a professional team.
Kuroda was aware of the initial reservations over his appointment.
"There were many who worried that this team couldn't win in my first pro year," he told The Japan Times after winning promotion at the end of last season.
"But every player on this team faced (the challenge) sincerely and gave everything they had to win, and that gave us power in our push for promotion.
"They took the words of a first-year manager to hear ... and stuck with me without a single complaint."
If Kuroda thought his first year in professional football went well, he might be in for a pleasant surprise depending how the rest of 2024 pans out.
If putting their faith in a previously-unproven tactician has proven a masterstroke, similar credit has to be given to the Zelvia hierarchy for the way they have gone about assembling the squad that is currently leading the J1 League.
Aware that reinforcements were always necessary, especially if they are to avoid the same fate as several of the J.League's yo-yo clubs in recent times, Zelvia were extremely active -- and astute -- in the offseason transfer window.
Centre-back Gen Shoji, who featured for Japan at the 2018 FIFA World Cup and previously played in Ligue 1 with Toulouse, was the biggest name arrival and he would provide an immediate injection of much-needed experience alongside fellow seasoned top-flight campaigners such as Kai Shibato and Keiya Sento.
The club also sought to refresh their foreign player contingent.
Both Oh Se-Hun and Na Sang-Ho, while not the biggest names in South Korean football, arrived with previous J1 League experience under their belts -- and the presence of a fellow compatriot has undeniably made it easier for them to settle into their new surroundings.
Just last month, Oh was rewarded for his impressive displays with Zelvia as he won his first South Korea cap in the Asian qualifiers for the 2022 World Cup.
Kosovo international Ibrahim Drešević, with past stints in the Eredivisie and Turkish Süper Lig, was the third new import for 2024 and he wasted no time in striking up a formidable central defensive partnership with Shoji - with Zelvia's 16 goals conceded the third-best defensive record in the J1 League at present.
Credit for their stability at the back also has to go to 23-year-old goalkeeper Kosei Tani, who was preivously earmarked as possibly a future Japan No. 1 and has been an assured presence as he looks to continue developing as a young custodian in another loan spell away from Gamba.
The acquisition of Tani has also been in line with another key recruitment philosophy: a desire for the team for some youthful energy.
With Yu Hirakawa already an exciting prospect of their own, Zelvia captured Shota Fujio on a permanent deal from Cerezo Osaka after he had impressed while on loan last season, while Kotaro Hayashi was brought in from Yokohama FC respectively.
All have had an impact despite their relative tender years with Fujio, who leads the team with seven goals, and Hirakawa part of the Japan team that won the AFC U-23 Asian Cup at the start of last month, while Hayashi has made the left-back spot his own.
On Wednesday, Zelvia maintained their foothold at the top of the table as they held out for a 0-0 draw away to a star-studded Vissel outfit.
It was far from the most impressive result that Zelvia have pulled off in 2024, having notched victories over the likes of Kashima, Urawa Red Diamonds and even AFC Champions League runners-up Yokohama F. Marinos earlier this month.
In an era of football where the virtue of possession-based football is extolled, there is something refreshing about Zelvia's high-paced, direct style -- with every member of Kuroda's throwback 4-4-2 formation going at full tilt for 90 minutes and looking to exploit opponents with wing-play from a bygone era.
Not that it is something they have to be sorry for, but there is an unapologetic way Zelvia go about their business on the field.
Kuroda himself has admitted that, in an ideal world, he would also want his team to "build up from the back and score" but his main priority is simply that his side threaten the opposition in whatever way they do best.
Ask any of the many teams they have pulled off stunning upsets against this season, and all would readily admit just what danger Zelvia have posed.
For a team to go from promotion to champions in one season remains one of football's epic feats.
One of the more recent instances that come to mind is when Kaiserslautern won the Bundesliga in 1997-98, while even Leicester City's stunning Premier League triumph came in their second season back in the English top flight.
There is still just under half the season left to play out and, even if their bubble does eventually burst, there will be still be plenty for Zelvia to be pleased about in their debut J1 League campaign.
Yet, it is nothing short of extraordinary that they are somehow leading the way at the moment.
And if Zelvia can just keep it going till the end of the year, what a miracle that would be.