Burnley boss Sean Dyche has said he accepts there is nothing he can do to stop other managers coveting his players after Andre Gray joined Michael Keane in the transfer gossip pages.
Dyche has spent much of the season fending off reported interest in central defender Keane, with Chelsea, Everton and Leicester among those linked with the 24-year-old at different times.
Now striker Gray -- who has netted seven times this season and has 18 months left on his contract -- is said to have attracted the attention of Tottenham Hotspur.
The Clarets lost Kieran Trippier to Spurs after their last season in the Premier League, while Danny Ings, one of Gray's predecessors in attack, left for Liverpool.
But Dyche knows there is no halting transfer rumours and is focusing on matters at hand for both players and club.
"It's a very different business from 10 years ago. I heard another manager the other day speak completely openly about someone else's player... I couldn't believe what I was hearing," he said.
"I thought that if that was on a phone, it would be an illegal approach. The way it is now, it's just people throwing names around willy-nilly about who they want, who they can get, what their contract situation is.
"It's not a private business any more. It's just out there. You have to adapt to it and be flexible within it. It's all you can do."
Gray has proved a hit in his first season in the top flight, an opportunity he earned by climbing the ladder from non-league Hinckley United via Luton and Brentford.
But Dyche said Gray was not yet the finished article and that he was happy to continue giving him a platform to develop rather than cashing in.
"He is still learning, he's still adapting to life in the Premier League," he said. "There's a lot of work he needs to continue doing, which he's willing to do, and we enjoy what he's doing for us. That's it really.
"They keep playing, we want them to perform, and the rest takes care of itself one way or the other down the line somewhere."
Burnley, meanwhile, have signed the grandson of 1966 World Cup winner Ron Flowers from Brocton, who play in the ninth tier of English football.
The Clarets also announced the signing of 17-year-old striker Harry Limb from Wisbech Town, another club in the ninth tier.