Time to step up the footwear fashion in the NFL. The league's "My Cause, My Cleats" initiative returns this week.
Pittsburgh Steelers defensive tackle Cameron Heyward will help fight cancer with his cleats spotlighting the V Foundation.
"As the people running the foundation want to make Jimmy V proud, I want the same on behalf of my dad who also suffered from cancer," Heyward said in a statement. "It is a true honor to wear these cleats in honor of the V Foundation and my dad."
On one of Heyward's cleats is a tribute to his father, Craig Heyward, who died in 2006, and on the other is one to Jim Valvano, who died in 1993 and whose battle with cancer inspired the V Foundation. The foundation was co-founded by ESPN.
Here's a look at some of the other specialized cleats the players will wear and the causes for which they're campaigning.
My @nfl cleats honor @TheMJFoundation "Feeding the 504" initiative. In 2020, thousands of our @saints families in the 504 area code need our help. Every $1 donated helps provide four meals to someone in need. #MyCauseMyCleats pic.twitter.com/dsEM4LBHQP
โ Malcolm Jenkins (@MalcolmJenkins) December 6, 2020
Cleat heat from #JetJonesโ๏ธ. ๐ฅ pic.twitter.com/j2pkkSjfdK
โ Atlanta Falcons (@AtlantaFalcons) December 6, 2020
.@TheTerry_25 chose to represent the @BGCA_Clubs with his #MyCauseMyCleats!
โ Washington Football Team (@WashingtonNFL) December 6, 2020
Bid โก๏ธ https://t.co/BTK6K8lzwh pic.twitter.com/E97qbyAQXA
My Cause My Cleats @FriendsofPCH pic.twitter.com/9vp3LhUcpE
โ Kenyan Drakeโข (@KDx32) December 6, 2020
#MyCauseMyCleats x @khalid_kareem53 ๐ pic.twitter.com/eznz4DXrag
โ Cincinnati Bengals (@Bengals) December 6, 2020
Watch us Cook it up all over the field today on @dalvincook's #MyCauseMyCleats! pic.twitter.com/9NXAG8EyDL
โ Vikings Table Food Truck (@vikingstable) December 6, 2020
More than a game. #INDvsHOU #MyCauseMyCleats pic.twitter.com/FwoyRYZpTV
โ Colts Community (@coltscommunity) December 6, 2020
Some of the #MyCauseMyCleats our players will be wearing for tonight's game ๐ pic.twitter.com/h5mvuyyh3r
โ Kansas City Chiefs (@Chiefs) December 6, 2020
Coach Flores and Matt Haack are representing @tacklecancer with #MyCauseMyCleats.
โ Miami Dolphins (@MiamiDolphins) December 6, 2020
Join Coach and Matt by supporting the #OneTeamOneFight Fund today. https://t.co/Co4Kp5XgpK pic.twitter.com/vmdb5XtTfH
Kicks for a cause.#MyCauseMyCleats
โ Philadelphia Eagles (@Eagles) December 6, 2020
๐ธ: https://t.co/YaO34ooFgi pic.twitter.com/lDUYD0FyWN
๐ All in the details...#FinsUp x #MyCauseMyCleats pic.twitter.com/n5UztLdhEB
โ Miami Dolphins (@MiamiDolphins) December 6, 2020
.@jacsw3 explains the meaning behind his #MyCauseMyCleats!
โ Washington Football Team (@WashingtonNFL) December 6, 2020
BID โก๏ธ: https://t.co/3JyoupnSRl pic.twitter.com/EOQeXAb3hh
"Dyslexia had a positive effect on my life. It gave me the push to go above and beyond all my life, As a #1 overall recruit, 1st round NFL draft pick, Business owner and soon college graduate. I am Dyslexic, if you're #Dyslexic, sky's the limit for us equally."#MyCauseMyCleats pic.twitter.com/evvZHskHCt
โ Rashan Gary ยฎ (@RashanAGary) December 1, 2020
Check out @Bigsmoot_94 #MyCauseMyCleats designed by @Jamsjax students! pic.twitter.com/PGxtaSTWs3
โ AmberB (@AmberB36186383) December 2, 2020
.@HNYNUT_BERRIOS will remember his Uncle William when he puts on his cleats this week as he represents @theABTA ๐#MyCauseMyCleats | @SAP pic.twitter.com/iMP5khV1j4
โ New York Jets (@nyjets) December 2, 2020
#MyCauseMyCleats Spread Love ๐ค pic.twitter.com/cRvCOajGk9
โ Kendrick4๏ธโฃ8๏ธโฃ (@kennyw97) December 2, 2020
Bubbs will always be with me ๐๐ฝ#MyCauseMyCleats pic.twitter.com/bTo8QgBYKw
โ Justin Strnad (@jsgarbs) December 2, 2020
The second-best athlete in the family by his own admission, @alexsingleton49 plays with a smile for his sister Ashley and @SpecialOlympics.#MyCauseMyCleats pic.twitter.com/yWrr1HY2YB
โ Philadelphia Eagles (@Eagles) December 2, 2020
For Aaliyah. ๐งก@jerryjeudy x #MyCauseMyCleats pic.twitter.com/aZeqsuUyQc
โ Denver Broncos (@Broncos) December 2, 2020
Proud to support Team One Four Fund for Osteosarcoma cancer research. It's an honor to represent an elite man, friend, and teammate who has beaten this cancer 5 times. He truly is a beacon of light and hope for every person battling cancer #wtd #MyCauseMyCleats #NFL pic.twitter.com/885GpNglwD
โ Blake Cashman โ (@blockayyy) December 2, 2020
Christmas came early!!! We are SO proud to represent @SpecialOlympics ๐๐ผ pic.twitter.com/P5nff9dGqZ
โ RisnerUP Foundation (@RisnerupF) December 2, 2020