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The White Sox fan-fueled unis

Originally Published: March 24, 2011
By Paul Lukas | Page 2

If you run a major-level team these days and want to redesign your uniforms, there's a pretty standard course of action for you to follow: You consult with your league's properties office, confer with the company that manufactures your uniforms, check to see which colors are forecasted to be "hot" over the next five years or so, go over some sales figures to see what the kids are and aren't buying, convene a few focus groups and then hire a branding firm to handle the job for you.

Thirty ...

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