While the Milwaukee Brewers keep on rolling, another Wisconsin business is stocking up on beef and buns.
For the third time in its history, George Webb Restaurants will make good on its promise of giving away free hamburgers as part of a longstanding promotion to celebrate the Brewers winning 12 consecutive games.
The free burger giveaway will be held Wednesday from 2 p.m. to 6 p.m. CT at all 23 of the restaurant's locations throughout Wisconsin. Vouchers for a burger at a later date will be available at all locations starting Friday.
"Hungry fans are welcome to stop by any location for a free, juicy burger and some camaraderie with fellow baseball fans," the restaurant said on its website.
Starting way back in the 1940s, when Milwaukee was home to the minor league Brewers of the old American Association, George Webb promised free burgers if the local baseball team won 17 consecutive games.
The promotion dropped to 13 games by the time the Braves made Milwaukee a big league city in 1953, but that franchise couldn't make it happen before departing for Atlanta in 1966.
George Webb changed the promotion to 12 games when the Brewers moved from Seattle in 1970. In 1987, the Brewers opened the season with 13 wins in a row, and more than 170,000 burgers were given away to mark the occasion.
The Brewers accomplished the feat a second time in 2018, closing the regular season with eight victories followed by four playoff wins. That streak led to 90,000 free burgers being given away in addition to 100,000 redeemable vouchers.
Prior to reaching the magic mark on Wednesday, the Brewers had come close on a few occasions, including an 11-game winning streak earlier this season.
The Associated Press contributed to this report.